Couture in a New Setting

At the launch event for the five-seat NIO ES8, LADIAQUA displayed garments from two boutiques inside the vehicle, exploring another way couture can enter real-life settings.

LADIAQUA garments displayed inside the NIO five-seat ES8

On July 9, 2026, the launch event for the five-seat NIO ES8 was held. LADIAQUA provided garments from two boutiques for the event and presented the finished pieces inside the vehicle as part of the display.

Moving from the studio into a real-life setting, a garment is not only an object to be shown. It can accompany a woman through different roles, occasions and journeys. This presentation created a new connection between couture, mobility and contemporary life.